About Me
Pieta McCrum
Hi I’m Pieta! I empower busy women 40+ to fall in love with their bodies again through evidence-based fitness & nutrition. In 2017 I changed careers from 20 years in TV & Digital Media to then follow my calling in women’s wellness. I went on to research & study gym instructing, group & personal training, nutrition, lower back pain management. It was the best move I ever made and I continue to have deep passion for helping women thrive in their midlife - every single day!
I encourage my clients to adopt a particular set of habits to help transform their mindset, health & waistline. Reclaiming a healthy relationship with our bodies & physique isn't about restriction, it’s about abundance - adding in more nourishing goodness, creating more space and time for exercise and finding a harmonious balance that works within a hectic work-family lifestyle.
Originally from New Zealand, I moved to the UK in 2005 when I was 27. I met my soul mate and husband whilst working for MTV in London. We married in Ibiza in 2012, honeymooned in Namibia, produced two beautiful boys and currently live in the green hills of Somerset. I’ve always had a passion for women’s wellness but it wasn’t until I had to manage the juggle of family, career-business and my own self-care that I realized my true calling was to help busy women break free of being stuck in a survival loop.
In my 2+ decades of working as TV presenter, production manager, producer & digital media senior director ( and also as wellnes entrepreneur, wife and mother ) I've learned one of the most important lessons personally and professionally, and that is connection is everything - connection to self, our environment and with those around us. It’s what drove me to change careers and follow a path to help others reconnect with whats important to them. I wake up every day with a thriving passion to share, to coach and serve all those around me. When my clients open their hearts and minds to believing in themselves, everything in their life becomes possible.
I’ve had a thriving online membership since 2017. My members & clients love our BODYbyPieta health & fitness challenges & 1:1 PT coaching programs that help busy women reclaim their bodies, confidence and performance. I’ve success coached 1000’s of people around the world and I simply love what I do.
Maybe you’re my next success story? Why not take an extra step and explore my coaching page here.
My Loves: Laughing with girlfriends, country walks, surf beaches, spicy Picantes, cuddling my kids, snuggling up by the fire with my husband and watching movies.
My Dislikes: Cruelty to people, animals and the planet.. plus eating noises, it drives me around the bend. ha!
Explore BODYbyPieta testimonials ( also previously known as BODYHIIT )